Value Proposition of Leafy Greens Grown in Indoor Farms
The first lecture reviews strategic principles for value proposition (Part 1). The second lecture describes consumer attitudes and willingness to pay for the indoor farm grown leafy greens (Part 2) .
In this Lecture Series...
Presented By:
Chris Peterson Ph.D.
Michigan State University
Simone Valle de Souza Ph.D.
Michigan State University
Joseph Seong
Michigan State University